A quick place to begin
StoryLine GoodStory
Before you make a video, find a story direction worth testing. Three quick choices will give you a place to start.
Module 1: Choosing the Right Story
1. What are you working on?
01 / 03Start here: You do not need to know what the final video is yet.
2. What do you want people to do?
02 / 03Story goal: A clear audience action helps you choose the right story.
3. What could a camera follow?
03 / 03WellTold principle: Look for something you can show, not just explain.
Your First Story Direction
GoodStory / first directionSTART
HERE.
HERE.
ONE STORY TO TEST
This is a starting point, not a script or a claim about your organization.
Show
Ask
Invite
The full Blueprint helps you test whether this is the right story and how to tell it well.
CONTINUE IN THE FULL BLUEPRINT
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